Engage Research offers a broad range of experience across brands, categories, markets & business issues using a wide range of research techniques in markets across the globe. The company has particular expertise in innovation, consumer & market strategy, pricing & conjoint research in the drinks, FMCG and media sectors particularly.
Friday, 6 August 2010
Welcome Back to the Tetley Tea Folk
So it's true - the Tetley Tea Folk are making a comeback and I hope Tetley will re-join the many brands enjoying the inoffensive and charming delights of animation style advertising - however if sketches are to be believed Tina may look more at home in a copy of Viz. I trust Sidney will be there conveying the care and attention that goes into Tetley to give the ever-expanding range of tea brands a run for their money. The trick of course will be to make the ad as chucklesome and warm as ever but with the tongue in cheek charm that brings it up to date - MCBD no doubt have a cunning plan; I still remember delivering corking research response about their marvellous mix of the timeless Alan Whicker with the ubermodern brand Travelocity. I look forward to a tongue in cheek style cuppa without even a hint of desperation.
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